Borrowed from English, customize (or customize ), derived from customer , designates the adaptation by the merchant of the merchandise to the customer and custom manufacturing
. This term therefore initially takes a wide range of products but it quickly echoes in the 30/40s when young Americans began to buy old Ford T or A to lighten them and embellish them in order to go shopping or to show their differences in the street with their groups of friends, like the Barris brothers who created before the war, the first K ustom Car Club, the first time where the " K " appears. At the end of the Second World War, this way of "transforming" cars took off, the Barris brothers embarked on large-scale projects and quickly became the fashionable " Kustomizers " with their modified Mercury 51 exhibited at the 1952 Motoroma. After that, Georges created the " Kustoms of Los Angeles" dedicated to his customers and then later became a club, still existing today, "Kustoms of America" with their parade in Paso Robles every year. At the same time, names like Von Dutch, Dick Dean, Dean Jeffries, Larry Watson and soon at the beginning of the sixties ED Roth began to make themselves known in this environment.
K ustom K ulture was launched.
At the beginning of the sixties, psychedelic madness took hold of customizers, motorcycles, cars, mechanical creations from scratch fought in a duel in an explosion of flakes, chrome and big prepared engines, psychedelics having passed by there....It was the time of Ed "Big Daddy" Roth and his acolytes of whom the young people were immensely fans, the latter tore off the t-shirts and other clothes painted with airbrushes of imaginary monsters riding equally imaginary mechanical monsters!
This is the time to differentiate yourself from others, by your mechanical passion and your achievement to compare yourself to others on the different shows that explode in the United States but also by your clothing style. Because if the car clubs of the 50's only wore a simple logo with the name of their club and a dress code of their own, tidy and clean, the 60's saw the appearance of a whole palette of psychedelic "colors" starting with the motorcycle clubs that formed in groups and imagined logos and names from hell, with their own codes. An old pair of jeans, an old US Navy deck jacket, a Levis denim jacket with the collar and sleeves torn off on top, lots of artifacts from the Second World War affixed to it next to the 1% patches, crazy hats or caps, that's what is for MCs.
But the same goes for all the overflowing passions, closely or loosely linked to the hot rod or the chopper, born at that time when everyone truly stood out from the others and we can say without being mistaken that the " K " of Georges Barris evolved into K ustom K ulture, thus linking all the originals from all over the world who still fight today to remain different and on the fringes of the rest of society.
Feeling legitimate in this environment, with thousands of miles in a chopper, event organizers, actors of the French and international chopper scene with a stint in the motorcycle and hot-rod press as a photographer / editor with a furious curiosity and culture on our elders who engendered this " K ulture" that Sophie, me and Sanette are still working on today to offer unique, recycled clothing, on all the original themes that brightened up the 60s and 70s that no one else will be able to find elsewhere because our clothes sold are signed 1/1, whether they are embroidered entirely by hand (we hate machines, even the Cornely) or painted, obviously by hand!
So support your local INSOUMIS and get dressed at www.linsoumis-clothing.com.
Written and illustrated by Rico aka Freaky Rico aka Wild Rico.
English Version
Borrowing from English, customize (or customize), derived from customer, designates the adaptation by the merchant of the goods to the customer and the custom-made manufacture. This term therefore initially took on a wide range of products but it quickly echoed in the 30s/40s when young Americans began to buy old Ford T or A cars to lighten and beautify them in order to run errands or show off their differences in the street with their gang of friends, like the Barris brothers who created the first Kustom Car Club before the war, the first time the "K" appeared. At the end of the Second World War, this way of "transforming" cars took off, the Barris brothers embarked on large-scale projects and quickly became the fashionable "Kustomizer" with their modified Mercury 51 exhibited at the Motoroma in 1952. After that , Georges created the "Kustoms of Los Angeles" dedicated to his customers and then later became a club, still existing today, "Kustoms of America" with their parade in Paso Robles each year. At the same time names like Von Dutch, Dick Dean, Dean Jeffries, Larry Watson and soon at the beginning of the sixties ED Roth began to make themselves known in this environment.
The Kustom Kulture was launched.
At the beginning of the sixties, psychedelic madness took over customizers, motorcycles, cars, mechanical creations from scratch, fought a duel in an explosion of flakes, chrome and large prepared engines, psychedelics having been there... .It's the time of Ed "Big Daddy" Roth and his acolytes whose young people are huge fans, the latter tear off the t-shirts and other clothes painted with the airbrush of the imaginary monsters riding mechanical monsters just as imaginary! This is the time to differentiate yourself from others, because of your mechanical passion and your achievement in comparing yourself to others on the various shows that are exploding in the United States, but also by your style of dress. If the car clubs of the 50's only wore a simple logo with the name of their club and a dress code of their own, tidy and clean, the 60's saw a whole palette of psychedelic "colors" appear, starting with motorcycle clubs who formed in a group imagined logos and names out of hell, with their own codes. Old jeans, an old US Navy deck jacket, a denim Levis jacket with a collar and sleeves ripped off over it, lots of WWII artifacts affixed to it next to 1% patches, hats or beanies delirious, here is what is for the MC. But the same goes for all the overflowing passions, directly or indirectly linked to the hot rod or the chopper, born at that time when everyone really stood out from the others and we can say without being mistaken that the "K" by Georges Barris evolved into Kustom Kulture, thus linking all the originals around the world who still fight today to remain different and on the margins of the rest of society.
Feeling legitimate in this environment, with thousands of miles on a chopper, event organizers, actors of the French and international chopper scene with a passage in the motorcycle and hot-rod press as a photographer / editor with a furious curiosity and culture on our elders who created this "Kulture" that we are still today working on, Sophie, me and Sanette to offer unique, recycled clothing, on all the original themes that brightened up the 60s and 70s than anyone else will not be able to find elsewhere because our clothes we sell are signed 1/ 1, whether they are embroidered entirely by hand (Sophie hate embroidery machines, even the Cornely!) or painted, obviously by hand!
So support your local INSOUMIS and get dressed on www.linsoumis-clothing.com.
Written and illustrated by Rico aka Freaky Rico aka @Wild Rico.
